Fitzherbert Joefield & Pearl Joefield

About the founders

In 2009 Fitzherbert & Pearl Joefield founded Joefield Enterprise on the Caribbean island of Tobago.
Inspired by a family legacy in indigenous sweet-making (spanning over a century) the husband and wife duo lovingly crafts an authentic taste of Tobago’s culinary heritage. Their selection of sweets boast a symphony of flavors when combined with the traditional recipes of their handmade candies.
Joefield candies are more than a product of history, it is a sample of the sweetest taste in the Caribbean.
Born and raised on the island of Tobago, Pearl Joefield learned to cook by closely watching her mother, Ma Albertine, command the kitchen. It is through her time making with her mother that Pearl learned to appreciate traditional cooking techniques to prepare some of the most widely beloved treats on the island.
Today, from her home kitchen, Pearl Joefield preserves many of the lost delicacies from the island’s Colonial past with the support of many elders in her community. Inspired by her island heritage and loving husband, Pearl Joefield is a champion of Tobago’s history and continues to make a wide variety of Tobago Sweets significant to the country’s culture.
From “benne balls” to “tullum”, Mrs Joefield mastered the humble art of working sugar with her own special blend of spices to the delight of many in her village. Her kitchen is her happy place and she enjoys creating fun twists on old favorites.